Head over to T-Post for the whole read.
It must be hundreds of brands struggling with the same shit that we’ve been dealing with at T-post® over the last few years. Which is being a mid-level brand that hasn’t had its BIG break yet (because there’s of course no doubt in your mind that that will happen just any day now…). Or maybe you had a viral break, but wasn’t ready to take advantage of the opportunity, because you thought shit would go on forever by itself (as in our case). But while waiting for that big break, you need to make ends meet, right? And right now times have never been more confusing.
Nice thoughts by one of my favorite tee brands out there for years n years now.